Meet Our Sisterhood

Sarah Freedman

Co-Founder

Sarah has expertise as a cross-functional operator at one of the largest retail chains in the U.S.

Her favorite part of her hair journey: transitioning from relaxed hair to curly 10+ years ago, and never looking back
Emy Makakalala

Co-founder

Emy is an early-stage investor turned operator in emerging markets

Her favorite part of her hair journey: figuring out what natural ingredients work best for her hair
Araba Koomson

co-founder

Araba is a marketing expert with years of partner management experience at a large tech company.

Her favorite part of her hair journey: after wearing box braids for 4+ years, rediscovering her texture during the pandemic

Sisterhood emerged to address the challenges Black women face with their hair

We are three Black women, and like many of you, we've felt the weight of our unique hair challenges. Through conversations with hundreds of other Black women, we saw firsthand the costly gamble of navigating a market crowded with generic advice and products.

Here’s a jarring truth: Over half of Black women grapple with hair loss, yet the topic remains shrouded in stigma and silence. Couple that with the fact that a mere 3% of U.S. dermatologists are of African descent, and the support seems distant.

Enter Sisterhood.

Guided by insights from hundreds of women, powered by technology and community, we're on a mission to demystify and destigmatize hair loss. We connect Black women to trusted dermatologists, equip them with factual resources, and champion products with integrity. This is about real, tailored solutions, not just labels.

Sarah, Emy, and Araba - Co-founders

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Meet Our Sisterhood

Sisterhood emerged to address the challenges Black women face with their hair

Thank you!